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Adrianne De loia
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Product Design

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Identity

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Digital Interface

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Creative Direction

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Digital Interface

Identity

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Innovation in Beauty

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Digital Systems

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Business Systems

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Iconography

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Product Design

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Custom Type Direction

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Branding

 
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Adrianne De Loia is a designer who lives and works in New York City. She is prolific but careful, open but precise, and entirely awake to the world of design. Much of which she ignores — something that comes out of Adrianne’s studio is based on an intuitive reading of a client and the material. There are no trends in the work of Adrianne De Loia. Adrianne can see the core of a project, and then use those essential elements to create something that is both easy to reproduce and beautiful. Adrianne De Loia sees design as practical dreaming.

Written by Sasha Frere-Jones

 

Recent work...

& Working On
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Who We’ve Worked With

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We’ve been thinking about Hawai‘i.

About the strength in the water.
The way it holds, restores, and keeps moving—no matter what.

There’s a quiet wisdom there…
that renewal doesn’t have to be loud to be powerful.
We’ve arrived. The moment starts now.⁠
⁠
Eight scent practices to bring you back to your center, rooted in neuroscience, inspired by cultural rituals, crafted in natural wax with mood-enhancing ingredients.⁠
⁠
Full size: 10 oz, 50-hour burn. Di
Do you know Pavlov’s experiment?⁠
⁠
He rang a bell every time he fed a dog.⁠
At first, the dog salivated for the food.⁠
⁠
But over time—⁠
the bell alone, no food,⁠
and the dog still reacted.⁠
⁠
This is called classical conditioning.⁠
The
At HARA, we all have favorites.⁠
The ones we’re a little too obsessed with.⁠
⁠
But your first one?⁠
Kind of a big deal.⁠
⁠
So try them all.⁠
⁠
Travel sizes, so you can find home⁠
wherever you land this spring break.⁠
⁠
Two sets. Zero regrets.⁠
They say it gets worse before it gets better.⁠
Damn—we know.⁠
⁠
Then you look at the calendar: "First Day of Spring".⁠
Hooray… but what does that actually mean?⁠
⁠
Spring, in one word:⁠
Hope.⁠
⁠
Not because everything suddenly
Real candles start with real wax, not petroleum pretending to be natural.⁠
⁠
Most candles on the market are made with paraffin, a wax derived from petroleum. It’s popular because it’s inexpensive, burns easily, and creates that perfectly
HARA means your center.⁠
⁠
In Japanese tradition, it refers to the place where mind, body, and spirit meet — your true center, power source, and home state.⁠
⁠
Our signature candle was designed to bring you back there.⁠
⁠
The scent unfolds slow
What if a scent could bring you back to yourself?⁠
⁠
Scent is the only sense connected directly to the brain’s emotional center.⁠
It can change how a room feels… and how you feel within it.⁠
⁠
Each HARA candle is inspired by a cultural r
That feeling after you clear the clutter.⁠
When the room breathes again.⁠
⁠
More space.⁠
More air.⁠
⁠
We designed a candle for that.⁠
⁠
Döstädning.⁠
Our candle inspired by the Swedish ritual of letting go of what no longer serves you—
This is where HARA began.⁠
⁠
Our signature candle.⁠
The one we kept coming back to.⁠
⁠
Verdant greens and vintage leather.⁠
Eucalyptus and spiced cardamom.⁠
Flowering myrtle, violet leaves.⁠
Mineral musk and smoked sandalwood.⁠
⁠
It doesn’t tak
HARA is going on tour.⁠
⁠
Not the loud kind. The quiet kind that smells really good.⁠
⁠
This spring we’re popping up behind some very beautiful doors.⁠
⁠
Until then—⁠
take HARA with you.⁠
Home can happen anywhere.
Nothing ruins a peaceful candle moment like wandering the house whispering, “Where… are… the matches…”⁠
⁠
That’s why every HARA 10 oz candle comes with its own. All that… just to begin a moment of calm. ⁠
New York today: 80°… with snow still on the ground.⁠
⁠
So if you feel a little burnt out, slightly confused by the world, and suddenly desperate to touch grass…⁠
⁠
That’s normal. Your nervous system just wants earth.⁠
⁠
BHUMIS
What are scent notes? Not ingredients. Not a recipe. They’re the way a fragrance unfolds.⁠
⁠
Fun fact: Your sense of smell is the only sense directly linked to the brain’s memory and emotion centers. That’s why a scent can move you
A Bantu word for “Nothing to see here” turning into full-body interpretive freedom in under 12 seconds.⁠
⁠
mbuki-mvuki - (boo-kee VOO-kee) Translation: shedding what weighs you down and dancing without inhibition.⁠
⁠
Hair flying. Arms eve
“I keep only what I genuinely love.”⁠
⁠
There is freedom in fewer, better things.⁠
⁠
döstädning⁠
The cathartic ritual of releasing what no longer serves —⁠keeping only what is actively needed and deeply loved.⁠
⁠
This was
Today we pulled the gloves back out.⁠
Dusted them off.⁠
Looked out the window at the snow.⁠
⁠
And instead of waiting —⁠
⁠
We lit bhumisparsha.⁠
⁠
Boom.⁠
Spring in the house.⁠
⁠
Fresh grass.⁠
Soft florals.⁠
Damp soil warming at the base.⁠
⁠
If y
The birds are getting louder.⁠
The light is staying longer.⁠
But there’s still snow on the ground.⁠
⁠
We’re in that in-between season —⁠
when you want spring more than it’s ready to arrive.⁠
⁠
If you need a little push…
I’ve been “fine.”⁠
Which usually means I’m not.⁠
⁠
So before I spiral into productivity or opinions, I’m lighting Bhumisparsha.⁠
⁠
Because when I feel untethered, I don’t need more input.⁠
I need earth.⁠
⁠
This one
Deb —Happy Birthday. What a way to begin — at the very start of HARA.

You are moving mountains to be here. Emotional mountains. Your openness is contagious. The grit? Unmatched. And still — you keep going.

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 Lassie Collective Inc.