• Home
  • About
  • Work
  • Experiments
  • Contact
Adrianne De loia
  • Home
  • About
  • Work
  • Experiments
  • Contact
 

The Lassie Collective is a group of designers, all women who live and work in New York City. They are prolific but careful, open but precise, and entirely awake to the world of design. Much of which they ignore — something that comes out of the Lassie shop is based on an intuitive reading of a client and the material. There are no trends in the work of the Lassie Collective. Lassie can see the core of a project, and then use those essential elements to create something that is both easy to reproduce and beautiful. The Lassie Collective sees design as practical dreaming.  

Written by Sasha Frere-Jones

 
 
 
P1080128.jpg

Adrianne de Loia

Founder and Creative Director

Lynn Choi

Designer

Alexis.jpg

Alexis Gallo

Designer

 

Lassie Speaks

Adrianne spoke last month at The Other Festival in Brooklyn on "Web Therapy"

Image uploaded from iOS.jpg
web-therapy.jpg
 
 

Lassie Works

Featured
FullSizeRender.jpg
FullSizeRender.jpg
P1080071.jpg
IMG_6325.JPG
FullSizeRender.jpg
IMG_5727.JPG
_DSC0162 copy.JPG
_DSC0169 copy.JPG
_DSC0230 copy.JPG
_DSC0248 copy.JPG
_DSC0279 copy.JPG
_DSC0311 copy.JPG
_DSC0354 copy.JPG
_DSC0362 copy.JPG
 
 

Lassie Culture

Graduation isn't just the end of a chapter.⁠ ⁠ It's permission to begin.⁠ ⁠ Inspired by Mbuki-Mvuki, a Bantu practice of releasing energy through spontaneous dancing, this scent celebrates the freedom, possibility, and joy that come with new beginnin
The Swedish concept of döstädning, or "death cleaning," isn't as dramatic as it sounds.⁠ ⁠ It's the practice of regularly letting go of things you no longer need, so you're left with only what is useful, meaningful, and loved.⁠ ⁠
DÖSTÄDNING is often translated as "death cleaning," but it's really about creating space for what matters most.⁠ ⁠ Not all clutter is physical. Sometimes it's old expectations. Unfinished stories. Versions of ourselves we've quiet
Introducing The HARA Home.⁠ ⁠ A collection of eight candles inspired by cultural practices from around the world, reimagined through scent.⁠ ⁠ This experience is inspired by Sobremesa, the Spanish tradition of lingering at the table after a meal to e
Buy one. Get one on us.⁠ ⁠ Simply add any two 10 oz HARA candles to your cart. One is our gift. No code necessary.⁠ ⁠ This Father's Day, celebrate the man who shaped your life.⁠ ⁠ The one who taught you to build things.⁠ To fix things.⁠ To make peopl
Bhumisparsha is a Sanskrit word meaning “touching the earth.”⁠ ⁠ Long before wellness trends and productivity hacks, there was the simple practice of reconnecting with the ground beneath your feet to regain clarity, purpose, and perspecti
Lit HARA to set the tone before the weekend fully unfolds. Eucalyptus, sandalwood, a few deep breaths, and suddenly the house feels like a place to land again.⁠ ⁠ Maybe being centered isn’t having everything perfectly together.⁠ Maybe it’
SHINRIN-YOKU (森林浴) is the Japanese practice of slowing down long enough for nature to reset your nervous system. This scent feels like stepping into a quiet forest and exhaling for the first time all day. 🌲⁠ ⁠ Scent notes are simply the layers of a
DREAM BIG.⁠ Then wash the old version of you out to sea. ⁠ ⁠ hi’uwai smells like salted skin, sunkissed peach, coconut water, and the kind of ocean air that makes you want to disappear for a while… then come back lighter.⁠ ⁠ For main cha
You don’t need to go anywhere.⁠ But it helps to feel like you did.⁠ ⁠ Step in. Let it quiet you.⁠ ⁠ Shop now. The HARA candle.⁠ Smell like the forest.
For the mom who’s been up since 6am… for the last 18 years.⁠ ⁠ Give her Hurkle-Durkle.⁠ A full-size permission slip to stay in bed.⁠ ⁠ Soft citrus, slow mornings, nowhere to be.⁠ The kind of luxury that says: not today.⁠ ⁠ Because the re
Not all candles are meant to be liked.⁠ Some are meant to be understood.⁠ ⁠ The HARA candle sits low, steady, certain.⁠ Verdant greens cut through the air.⁠ Vintage leather follows, quiet but undeniable.⁠ Nothing sweet. Nothing excessive. Nothing to
Finding your HARA isn’t about stepping out of your life.⁠ It’s about standing in the center of it.⁠ ⁠ Grounded. Upright. Yourself.⁠ ⁠ You lose it. You come back.⁠ Just like that.⁠ ⁠ And it doesn’t have to be so serious. That’s
Imagine having all the time in the world.⁠ Or just deciding you do.⁠ ⁠ Hurkle-durkle — staying in bed past the usual hour, on purpose.⁠ ⁠ A candle that smells like citrus, soft florals, and not getting up just yet.⁠ ⁠ Stay a little longer.⁠ ⁠ S
For the mom who truly doesn’t need anything…⁠ but would absolutely keep this.⁠ ⁠ Two Discovery Sets. Eight moods. No wrong choice.⁠ ⁠ The Deep Set⁠ hara, döstädning, mbuki-mvuki, hurkle-durkle⁠ (translation: come back to yourse
Yeah… this one runs deeper than it looks on the surface.⁠ ⁠ The culture behind hi’uwai—what they call “ocean medicine”—isn’t just about getting in the water. It’s about starting over, on purpose.⁠ ⁠ In
Some of you are just getting back from spring break…sun still on your skin, salt still in your hair.⁠ ⁠ And somehow, this candle smells like you never left.⁠ ⁠ Light Hi’uwai.⁠ ⁠ Smells like: salted breeze and island sun.⁠ Melon water, co
Smells like verdant greens and vintage leather—⁠ fresh clarity, centered depth.⁠ ⁠ This is where it all began.⁠ The scent that set everything in motion.⁠ ⁠ Before there was a collection, there was this feeling—⁠ a pull back to center.⁠ So
There’s a reason this doesn’t look like every other candle.⁠ ⁠ A grounded square base—steady, anchored.⁠ Opening into a soft circle—ease, flow, release.⁠ ⁠ Because being centered isn’t rigid.⁠ It’s structure&hellip

 Lassie Collective Inc.