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Adrianne De loia
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The Lassie Collective is a group of designers, all women who live and work in New York City. They are prolific but careful, open but precise, and entirely awake to the world of design. Much of which they ignore — something that comes out of the Lassie shop is based on an intuitive reading of a client and the material. There are no trends in the work of the Lassie Collective. Lassie can see the core of a project, and then use those essential elements to create something that is both easy to reproduce and beautiful. The Lassie Collective sees design as practical dreaming.  

Written by Sasha Frere-Jones

 
 
 
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Adrianne de Loia

Founder and Creative Director

Lynn Choi

Designer

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Alexis Gallo

Designer

 

Lassie Speaks

Adrianne spoke last month at The Other Festival in Brooklyn on "Web Therapy"

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Lassie Works

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Lassie Culture

We’ve been thinking about Hawai‘i.

About the strength in the water.
The way it holds, restores, and keeps moving—no matter what.

There’s a quiet wisdom there…
that renewal doesn’t have to be loud to be powerful.
We’ve arrived. The moment starts now.⁠
⁠
Eight scent practices to bring you back to your center, rooted in neuroscience, inspired by cultural rituals, crafted in natural wax with mood-enhancing ingredients.⁠
⁠
Full size: 10 oz, 50-hour burn. Di
Do you know Pavlov’s experiment?⁠
⁠
He rang a bell every time he fed a dog.⁠
At first, the dog salivated for the food.⁠
⁠
But over time—⁠
the bell alone, no food,⁠
and the dog still reacted.⁠
⁠
This is called classical conditioning.⁠
The
At HARA, we all have favorites.⁠
The ones we’re a little too obsessed with.⁠
⁠
But your first one?⁠
Kind of a big deal.⁠
⁠
So try them all.⁠
⁠
Travel sizes, so you can find home⁠
wherever you land this spring break.⁠
⁠
Two sets. Zero regrets.⁠
They say it gets worse before it gets better.⁠
Damn—we know.⁠
⁠
Then you look at the calendar: "First Day of Spring".⁠
Hooray… but what does that actually mean?⁠
⁠
Spring, in one word:⁠
Hope.⁠
⁠
Not because everything suddenly
Real candles start with real wax, not petroleum pretending to be natural.⁠
⁠
Most candles on the market are made with paraffin, a wax derived from petroleum. It’s popular because it’s inexpensive, burns easily, and creates that perfectly
HARA means your center.⁠
⁠
In Japanese tradition, it refers to the place where mind, body, and spirit meet — your true center, power source, and home state.⁠
⁠
Our signature candle was designed to bring you back there.⁠
⁠
The scent unfolds slow
What if a scent could bring you back to yourself?⁠
⁠
Scent is the only sense connected directly to the brain’s emotional center.⁠
It can change how a room feels… and how you feel within it.⁠
⁠
Each HARA candle is inspired by a cultural r
That feeling after you clear the clutter.⁠
When the room breathes again.⁠
⁠
More space.⁠
More air.⁠
⁠
We designed a candle for that.⁠
⁠
Döstädning.⁠
Our candle inspired by the Swedish ritual of letting go of what no longer serves you—
This is where HARA began.⁠
⁠
Our signature candle.⁠
The one we kept coming back to.⁠
⁠
Verdant greens and vintage leather.⁠
Eucalyptus and spiced cardamom.⁠
Flowering myrtle, violet leaves.⁠
Mineral musk and smoked sandalwood.⁠
⁠
It doesn’t tak
HARA is going on tour.⁠
⁠
Not the loud kind. The quiet kind that smells really good.⁠
⁠
This spring we’re popping up behind some very beautiful doors.⁠
⁠
Until then—⁠
take HARA with you.⁠
Home can happen anywhere.
Nothing ruins a peaceful candle moment like wandering the house whispering, “Where… are… the matches…”⁠
⁠
That’s why every HARA 10 oz candle comes with its own. All that… just to begin a moment of calm. ⁠
New York today: 80°… with snow still on the ground.⁠
⁠
So if you feel a little burnt out, slightly confused by the world, and suddenly desperate to touch grass…⁠
⁠
That’s normal. Your nervous system just wants earth.⁠
⁠
BHUMIS
What are scent notes? Not ingredients. Not a recipe. They’re the way a fragrance unfolds.⁠
⁠
Fun fact: Your sense of smell is the only sense directly linked to the brain’s memory and emotion centers. That’s why a scent can move you
A Bantu word for “Nothing to see here” turning into full-body interpretive freedom in under 12 seconds.⁠
⁠
mbuki-mvuki - (boo-kee VOO-kee) Translation: shedding what weighs you down and dancing without inhibition.⁠
⁠
Hair flying. Arms eve
“I keep only what I genuinely love.”⁠
⁠
There is freedom in fewer, better things.⁠
⁠
döstädning⁠
The cathartic ritual of releasing what no longer serves —⁠keeping only what is actively needed and deeply loved.⁠
⁠
This was
Today we pulled the gloves back out.⁠
Dusted them off.⁠
Looked out the window at the snow.⁠
⁠
And instead of waiting —⁠
⁠
We lit bhumisparsha.⁠
⁠
Boom.⁠
Spring in the house.⁠
⁠
Fresh grass.⁠
Soft florals.⁠
Damp soil warming at the base.⁠
⁠
If y
The birds are getting louder.⁠
The light is staying longer.⁠
But there’s still snow on the ground.⁠
⁠
We’re in that in-between season —⁠
when you want spring more than it’s ready to arrive.⁠
⁠
If you need a little push…
I’ve been “fine.”⁠
Which usually means I’m not.⁠
⁠
So before I spiral into productivity or opinions, I’m lighting Bhumisparsha.⁠
⁠
Because when I feel untethered, I don’t need more input.⁠
I need earth.⁠
⁠
This one
Deb —Happy Birthday. What a way to begin — at the very start of HARA.

You are moving mountains to be here. Emotional mountains. Your openness is contagious. The grit? Unmatched. And still — you keep going.

We’re in pre-sale

 Lassie Collective Inc.