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Adrianne De loia
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The Lassie Collective is a group of designers, all women who live and work in New York City. They are prolific but careful, open but precise, and entirely awake to the world of design. Much of which they ignore — something that comes out of the Lassie shop is based on an intuitive reading of a client and the material. There are no trends in the work of the Lassie Collective. Lassie can see the core of a project, and then use those essential elements to create something that is both easy to reproduce and beautiful. The Lassie Collective sees design as practical dreaming.  

Written by Sasha Frere-Jones

 
 
 
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Adrianne de Loia

Founder and Creative Director

Lynn Choi

Designer

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Alexis Gallo

Designer

 

Lassie Speaks

Adrianne spoke last month at The Other Festival in Brooklyn on "Web Therapy"

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Lassie Works

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Lassie Culture

Lit HARA to set the tone before the weekend fully unfolds. Eucalyptus, sandalwood, a few deep breaths, and suddenly the house feels like a place to land again.⁠ ⁠ Maybe being centered isn’t having everything perfectly together.⁠ Maybe it’
SHINRIN-YOKU (森林浴) is the Japanese practice of slowing down long enough for nature to reset your nervous system. This scent feels like stepping into a quiet forest and exhaling for the first time all day. 🌲⁠ ⁠ Scent notes are simply the layers of a
DREAM BIG.⁠ Then wash the old version of you out to sea. ⁠ ⁠ hi’uwai smells like salted skin, sunkissed peach, coconut water, and the kind of ocean air that makes you want to disappear for a while… then come back lighter.⁠ ⁠ For main cha
You don’t need to go anywhere.⁠ But it helps to feel like you did.⁠ ⁠ Step in. Let it quiet you.⁠ ⁠ Shop now. The HARA candle.⁠ Smell like the forest.
For the mom who’s been up since 6am… for the last 18 years.⁠ ⁠ Give her Hurkle-Durkle.⁠ A full-size permission slip to stay in bed.⁠ ⁠ Soft citrus, slow mornings, nowhere to be.⁠ The kind of luxury that says: not today.⁠ ⁠ Because the re
Not all candles are meant to be liked.⁠ Some are meant to be understood.⁠ ⁠ The HARA candle sits low, steady, certain.⁠ Verdant greens cut through the air.⁠ Vintage leather follows, quiet but undeniable.⁠ Nothing sweet. Nothing excessive. Nothing to
Finding your HARA isn’t about stepping out of your life.⁠ It’s about standing in the center of it.⁠ ⁠ Grounded. Upright. Yourself.⁠ ⁠ You lose it. You come back.⁠ Just like that.⁠ ⁠ And it doesn’t have to be so serious. That’s
Imagine having all the time in the world.⁠ Or just deciding you do.⁠ ⁠ Hurkle-durkle — staying in bed past the usual hour, on purpose.⁠ ⁠ A candle that smells like citrus, soft florals, and not getting up just yet.⁠ ⁠ Stay a little longer.⁠ ⁠ S
For the mom who truly doesn’t need anything…⁠ but would absolutely keep this.⁠ ⁠ Two Discovery Sets. Eight moods. No wrong choice.⁠ ⁠ The Deep Set⁠ hara, döstädning, mbuki-mvuki, hurkle-durkle⁠ (translation: come back to yourse
Yeah… this one runs deeper than it looks on the surface.⁠ ⁠ The culture behind hi’uwai—what they call “ocean medicine”—isn’t just about getting in the water. It’s about starting over, on purpose.⁠ ⁠ In
Some of you are just getting back from spring break…sun still on your skin, salt still in your hair.⁠ ⁠ And somehow, this candle smells like you never left.⁠ ⁠ Light Hi’uwai.⁠ ⁠ Smells like: salted breeze and island sun.⁠ Melon water, co
Smells like verdant greens and vintage leather—⁠ fresh clarity, centered depth.⁠ ⁠ This is where it all began.⁠ The scent that set everything in motion.⁠ ⁠ Before there was a collection, there was this feeling—⁠ a pull back to center.⁠ So
There’s a reason this doesn’t look like every other candle.⁠ ⁠ A grounded square base—steady, anchored.⁠ Opening into a soft circle—ease, flow, release.⁠ ⁠ Because being centered isn’t rigid.⁠ It’s structure&hellip
Our team’s in New York, San Francisco, Los Angeles, North Carolina…⁠ ⁠ but today?⁠ New York is 90 degrees. Hello.⁠ ⁠ Which means—shoes off, outside, hands in the dirt.⁠ ⁠ Light Bhumisparsha.⁠ ⁠ Smells like: wet earth, fresh grass,
Bhumisparsha (boo-mee-spar-sha)⁠ A Sanskrit word from Buddhist tradition—⁠ the act of touching the earth to return to center.⁠ ⁠ Smells like: Wet earth and nocturnal blooms.⁠ Top: Geranium, Baie Rose⁠ Middle: Jasmine, Fresh Grass, Sweet Pea⁠ Ba
In theory, spring cleaning is one big gust of wind and everything you don’t need just disappears.⁠ ⁠ In reality, it’s a candle, a good playlist or a podcast, and setting a timer like alright, let’s do this.⁠ ⁠ And somehow that&rsquo
We wanted fresh with memory.⁠ ⁠ Like clean space but something familiar still in the air.⁠ ⁠ A hint of lemon cream.⁠ Lavender, eucalyptus, fir to lift it.⁠ Cedarwood to hold it down.⁠ ⁠ It’s called death cleaning because you keep what matters a
Meet döstädning⁠ ⁠ Because spring cleaning is a lot more fun when it smells this good.⁠ ⁠ Light it, open a window, suddenly you’re not “cleaning” you’re just… moving things around with better taste.⁠ ⁠ Smells
Spring cleaning started as…⁠ ⁠ open a window.⁠ let the weird winter air out.⁠ ⁠ that’s it.⁠ ⁠ Somewhere along the way⁠ we turned it into a whole personality.⁠ ⁠ döstädning brings it back.⁠ ⁠ Open the window.⁠ Pick up the thing.

 Lassie Collective Inc.